Tidningen El País uppmärksammar i en artikel den svenskaste av måttstockar. Anledningen är att bruket av adjektivet exploderat på inte minst Instagram och inte bara i svenska publikationer. Ledande medier som Elle, Vogue och BBC har redan antytt att ”lagom” kan bli årets ord.
El País konstaterar att nordisk mentalitet är på modet och att ”lagom” tar över efter det senaste modeuttrycket från Danmark ”hygge”. Tidningen tar upp några exempel på hur ”lagom” brukas för att må bättre. Det inkluderar större uppmärksamhet vid inköp, investeringar i miljömässigt mer hållbara produkter samt att inte låta arbetet kontrollera ens liv.
Se artikeln i El País här:
http://elpais.com
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Lagom kan bli årets ord 2017 och når bland annat Spanien.
Dela:
Lagom importprodukt
Publicerad 2017-02-06 18:00SPANIEN RIKS Något av de mest svenska som finns, uttrycket ”lagom” verkar sent om sider ha kommit till Spanien.
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