Bara en månad efter att centret i Las Chapas invigts av regionalpresidenten José Antonio Griñán (PSOE) fick medlemmar i Handelskammaren tillfälle att lära känna “laboratoriet”, där den senaste tekniken tillämpas inom turistsektorn. Gruppen visades runt i de fyra olika sektionerna och mest tid ägnades åt demonstrationssalen, där teknologi som till stor del utvecklats av lokala företag används av bland annat resebyråer, hotell, turistkontor och restauranger.
Bildskärmar för skyltfönster som styrs av kroppsrörelser, guider för smartphones, digitala vinlistor, tredimensionella presentationer, besöksräknare med mera. Kreativiteten är enorm. Allt fungerade kanske inte som det skulle när det testades, men så är det trots allt ett laboratorium.
Öppet för företag
Andalucía Lab är unikt i sitt slag i Andalusien. Verksamheten startade 2009 och drivs av en icke vinstdrivande stiftelse, med stöd av både regionala och provinsiella myndigheter. De rymliga lokalerna vid Las Chapas i Marbella öppnade i januari och fortfarande är det mycket som ska komma på plats. Här finns en konferenssal med plats för 200 personer som kan brukas av externa företag och konsulter finns till tjänst, för gratis rådgivning om bland annat webblösningar.
Fastigheten, som är från 1990 och bland annat tidigare inrymt Turismo Andaluz, har renoverats för 4,9 miljoner euro. Sedan verksamheten startade 2009 har Andalucía Lab servat omkring 9 000 företag.
Mer information på http://www.cinnta.com
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| Företagsnytt |
Svensk-Spanska Handelskammaren besökte 14 februari det nya forskningscentret Andalucía Lab i Marbella.
Dela:
Framtidens turistsektor redan här
Publicerad 2012-02-15 07:56FöRETAGSNYTT Framtidens hjälpmedel inom turistsektorn presenterades när Svensk-Spanska Handelskammarens delegation i Andalusien 14 februari kom på studiebesök hos Andalucía Lab, i Marbella. Forskningscentret är en unik resurs med en stor del tjänster som erbjuds gratis till den andalusiska turistsektorn.
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Mats Björkman Sydkusten |
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