Sydkusten firar i höst 28 år, vilket åtminstone jag upplever som en lång tid. Bläddrandet i den engelska publikationen, som gavs ut mer än 20 år innan vår tidning ens såg dagens ljus, ger dock perspektiv. Inte minst imponeras jag av tidningens kvalitet och den utländska etableringen i södra Spanien, i en tid när Franco fortfarande styrde.
Omslaget är en tecknad affisch för ferian i Málaga, som ju firas i augusti. Ett exemplar av Lookout kostade 25 pesetas (15 cent) på den tiden. I många bemärkelser skiljer sig inte tidningen från vilket som helst av de publikationer som fortfarande vänder sig till utlänningar på Costa del Sol. Där finns en mängd mingel-bilder, foton på kändisar som firar semester på kusten, kolumner och insändare liksom inte minst annonser. Till min stora förvåning är anmärkningsvärt många av annonsörerna svenska lokala företag.
Projektkonsult Española S.A. har sitt säte i Elviria (Marbella) och erbjuder första klassens husbyggen av svensk kvalitet. Konditoriet Viking, vid Avenida de la Estación i Fuengirola, lockar med både svenska och franska bröd och bakverk. Viking Bar (den fanns före Sällskapsresan!) serverar smörgåsbord i La Nogalera, i Torremolinos.
Finanskolumnisten Richard L. Rosow presenterar i en kolumn intressanta siffror. Han redovisar bland annat att levnadskostnaden i Spanien de senaste fem åren stigit med mer än 50 procent. Kostnaden för tjänster, inkluderat hemhjälp, med hela 110 procent.
Något helt annat uppmärksammas av insändarskribenten David Pickard, i Mijas. Han undrar varför det alltid är så många räkhuvuden som saknar kropp, men aldrig några kroppar utan huvuden när man handlar skaldjur i lösvikt i saluhallen..!
Det är sammanlagt 60 sidor som kastar en tillbaks i tiden och samtidigt häpnar man över i vilken grad innehållet kunde ha varit från idag. Dåtidens läsare hade varken smartphones eller ens fax, men precis som de utlänningar som än idag besöker och slår sig ned på Costa del Sol är det människor som fascineras av Spanien och som funnit sitt eget lilla paradis.
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| Blogg: Spanien idag |
Den ledande tidningen för utlänningar på Costa del Sol Lookout höll en anmärkningsvärt hög kvalitet redan för mer än 50 år sedan.
Dela:
Tidsmaskin i form av en tidning
Publicerad 2020-02-03 06:59BLOGG: SPANIEN IDAG En god vän lånade mig nyligen ett gammalt exemplar av ”Lookout on the Costa del Sol”, en betaltidning som under många år var den ledande publikationen för utlänningar på kusten. Numret är från augusti 1969, det vill säga mer än 50 år sedan och jag kunde aldrig ha drömt om hur utvecklad den utländska kolonin på kusten var redan då, inkluderat svenskkolonin.
|
Mats Björkman Sydkusten |
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