Via Idealista och Fotocasa kanaliseras den största delen av fastighetsaktiviteten i Spanien. Söksidorna för bostäder har blivit ett populärt verktyg och en miljonaffär för ägarbolagen. Bara under augusti månad hade Idealista 6,86 miljoner unika besökare. På andra plats kom Fotocasa med sex miljoner unika besökare.
Tredjeplatsen med 4,26 miljoner unika besökare, innehas av Milanuncios. Milanuncios ägs dock av Adevinta, samma företag som Fotocasa, som även äger portalen Habitaclia som innehar femteplatsen med 3,24 miljoner unika besökare i augusti. Däremellan syns Pisos.com som hamnar på fjärdeplats med 3,8 miljoner unika besökare.
I september blev det känt att svenskägda fondbolaget EQT köper Idealista för 1,3 miljarder euro. Denna transaktion innebär att två skandinaviska grupper delar upp större delen av den spanska kakan mellan sig. Fotocasa gick över i norsk ägo redan i fjol i och med bildandet av Adevinta ASA, ett företag som är noterat på Oslo-börsen och som koncentrerar Schibstedkoncernens verksamhet utanför den skandinaviska marknaden.
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| Företagsnytt |
Att söka efter bostäder online har förvandlats till en enorm business och i Spanien är numera de största portalerna i skandinavisk ägo. Foto: Shutterstock
Dela:
Spanska bostadsportaler i skandinaviska händer
Publicerad 2020-11-23 11:00FöRETAGSNYTT När försäljningen av Idealista snart signeras, betyder det att Spaniens två största fastighetssajter hamnar i skandinavisk ägo. Idealista blir svenskägt medan Fotocasa ägs av norrmännen.
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