Andalucía Lab är den andalusiska regionalregeringens forskningscenter för turistsektorn. Det var den idealiska platsen för den lansering som provinsstyrelsen i Jaén gör gentemot den nordiska marknaden på Costa del Sol. Temat för kvällen var olivoljans välsmakande och hälsofrämjande egenskaper, men deltagarna fick också en mycket lockande introduktion till Jaénprovinsen, kallat "Paradiset i inlandet".
Storsatsning
En liten armé av representanter för Jaénprovinsen reste till Marbella, med anledning av evenemanget. I spetsen kom provinsens turistråd Ángeles Férriz, som talade sig varm om Jaén och visade en film som fick de flesta att vilja resa omgående till provinsen. Isabel Alameda, exportchef för Castillo de Canena, berättade om olivoljan och främst jungfruoljans fantastiska egenskaper och hon fick svara på en mängd frågor från deltagarna.
Provsmakning
Efter föredragen arrangerades en provsmakning av oljor i innergården. Montserrat Roses och Pilar Arias, vana att arrangera provsmakningar för grupper på 10-15 deltagare, tog sin an utmaningen att leda Sydkustens rekordstora sällskap. Även de fick svara på en mängd nyfikna frågor.
Fröjd för ögon och mun
Kvällen avslutades med en cocktail med läckerheter från Jáenprovinsen, som var en fröjd både för synen och smaken. Deltagarna njöt av läckra ostar, rippaté, boletuskräm, rödbetschips och mängder av andra, för kustbor exotiska, läckerheter. Alla deltagare fick med sig en presentpåse hem och de flesta passade även på att köpa med sig några extra flaskor av det sortiment som erbjuds av Castillo de Canena.
Tredagarsresa
Vid informationskvällen presenterades även den tredagarsresa till Jaén som Sydkusten arrangerar 5-7 november, i samarbete med provinsstyrelsen i Jaén. Intresset var så stort från deltagarna att resan blev i praktiken fullbokad samma kväll.
SK-tv:
http://www.youtube.com
Mer information:
Sydkustens resa till Jaén:
http://www.sydkusten.es
Video om Jaénprovinsen:
http://www.youtube.com
Castillo de Canena:
http://www.castillodecanena.com
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| Företagsnytt |
Sällan har en olivolje-provsmakning arrangerats för ett så stort sällskap som 10 oktober, på Andalucía Lab. Foto: Richard Björkman
Dela:
Unikt evenemang gav mersmak
Publicerad 2013-10-11 18:35FöRETAGSNYTT Nära hundra kustskandinaver bjöds 10 oktober på en virtuell och högst välsmakande resa till Jaénprovinsen. Provinsstyrelsen arrangerade i samarbete med Sydkusten en informationskväll på Andalucía Lab, i Marbella. Det var ett evenemang som gav mersmak, i ordets rätta bemärkelse.
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Mats Björkman Sydkusten |
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