Uttrycket "hacerse el sueco" är det första många spanjorer relaterar till oss svenskar och det är varken smickrande eller ens särskilt korrekt. Detta då det inte lär ha någon koppling till vår nationalitet. Att "göra sig svensk" betyder ordagrant att låtsas som om det regnar, slå dövörat till eller helt enkelt ignorera något med flit. Många härleder uttrycket till att svenskar ofta skulle vara dryga eller bara bortkomna.
I det här fallet handlar dock att "göra sig svensk" att vara en modell av återvinning. Svenskar är kända även i Spanien för sitt miljötänkande och Murcia kommun hänvisar till de siffror som pekar på att 80 procent av alla sopor i Sverige återvinns.
Tillsammans med det lokala sophanteringsbolaget har kommunledningen i Murcia startat en omfattade kampanj som både inkluderar annonsering i olika format, men också skådespelare som på offentliga transportmedel ska lära ut svenska till passagerarna. Dessutom arrangeras två tävlingar där vinnarna får resa till Sverige (förhoppningsvis sommartid!). Dels är det pris till den mest originella videon om "varför vi är som svenskar" och dels till det mest påhittiga återvinningssystemet i hemmet.
Det kan vara intressant att besöka Murcia i dessa dagar. Jag vet inte om vi svenskar känner oss identifierade med kampanjen, men vi lär helt klart få uppmärksamhet!
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Reklam och performance på allmänna transportmedel uppmanar Murciaborna att göra sig svenska.
Dela:
Svenskar som avfallsmodeller
Publicerad 2012-12-03 07:25BLOGG: SPANIEN IDAG Aldrig har nog vi svenskar presenterats som sådana förebilder som i den pågående återvinningskampanjen i Murcia kommun. Under mottot "Hazte el sueco" (gör dig svensk) uppmanar kommunledningen befolkningen att öka sin återvinning och lockar samtidigt med resor till Sverige som pris.
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Mats Björkman Sydkusten |
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